2009: Gymkhana 2 drops
Moment in drift history · Global

Ken Block, the Subaru WRX STI, an industrial site. Drift-adjacent precision becomes a global internet language. Drift purists side-eye it; everyone else hits replay until the video crashes.
Ken Block had released Gymkhana 1 in 2008, a short performance film showcasing precision car control on an industrial site. Gymkhana 2 dropped in 2009 with bigger production, a Subaru WRX STI rally car, and a format that the internet had not seen before.
The film treated drift-adjacent car control as cinema. Donuts, weight transfer, controlled slides, choreographed camera moves, every element packaged for an audience that did not need rally context to understand the discipline. The video went viral within days of release and established Block as the visible face of media-era car control.
For drift purists, Gymkhana was always slightly suspect, too rally, too choreographed, too American. For everyone else, it was the door into car culture. The Hoonicorn V2 that Block would build later, the Hoonigan brand he would launch in 2010, and the entire car-content economy that grew through the 2010s all trace back to this single film.
Who was there
What happened next
- Hoonigan Industries launches in 2010. The brand becomes the media publisher around Block's films.
- The Gymkhana series continues through 2022 (Electrikhana). Every entry is a tentpole release on YouTube.
- Block dies in January 2023. The car-control language he built remains the operating template for almost every drift-adjacent media programme.