500 by Diesel: Fiat x Diesel, 2008
Fashion collaboration · with Diesel · 2008 · Combustion
Renzo Rosso’s denim house does the 500 in matte military green.
A collaboration with Diesel, Renzo Rosso’s Italian denim house, the 500 by Diesel gave Fiat’s icon a rugged, streetwear attitude: signature matte “Rock” military-green and matte-black finishes, denim-effect interior, Diesel badging and bespoke alloys. It was one of the earliest fashion-brand takes on the reborn 500, leaning into Diesel’s “Only The Brave” identity rather than luxury polish.
Key facts
- Base: Fiat 500 (312)
- Partner: Diesel S.p.A.
- Colours: Matte “Rock” olive / matte black
- Engine: 1.2 8V 69 hp (also 1.4 16V 100 hp)
- Interior: Denim-effect + Diesel branding
- Wheels: 16-inch bespoke alloys
Production
- Status: Series
- Special edition (Rock olive / matte black)
- Revealed at 2008
Photos
Source: Fiat