500 by Gucci: Fiat x Gucci, 2011
Fashion collaboration · with Gucci · 2011 · Combustion
The house’s green-red-green web, wrapped around an icon.
The 500 by Gucci brought the house’s signature green-red-green web stripe to Fiat’s icon, wrapping it around the whole car and echoing it across the cabin on seats, belts and mats, finished with Gucci script badging, logo wheel caps, chromed details and green-painted calipers. Styled by Frida Giannini with Fiat’s Centro Stile and launched at Geneva in 2011 in white or black (hatch and cabrio), it was one of the highest-profile fashion-house car tie-ups of its era.
Key facts
- Base: Fiat 500 / 500C
- Engine: 1.4 16v petrol (+ options)
- Signature: Gucci green-red-green web stripe
- Wheels: 16-inch, Gucci logo caps
- Details: Gucci-green calipers, script badging
- Designer: Frida Giannini
Production
- Status: Series
- Hatch & 500C cabrio, white or black
- Revealed at Geneva Motor Show (Mar 2011)
Photos
Source: Fiat