× Eternals · IS 500 hero + 10 character concepts: Lexus x Marvel · Eternals, 2021
Film collaboration · with Marvel · Eternals · 2021 · Combustion
Ten Eternals, ten Lexus · one golden light signature.
Lexus’s “Eternals” tie-in paired a real product hero (the new 472-hp IS 500 F Sport Performance, starring in the Kumail Nanjiani short “Parking Spot”) with a fleet of ten custom-wrapped concept vehicles, one per Eternal, spanning the full Lexus range from the NX crossover to the RC F Track Edition and LC 500. Each wrap translated a character’s armour colour, iconography and power into the bodywork, unified by a shared golden light glowing from grille and underbody to echo the Eternals’ cosmic energy.
Key facts
- Hero car: IS 500 F Sport Performance
- Engine: 5.0L V8, 472 hp, RWD
- Show fleet: 10 character-wrapped Lexus
- Range: NX · RC F · LC · LS · LX · GX · IS
- Signature: Golden grille + underbody glow
- Film short: “Parking Spot” (Kingo)
Production
- Status: Concept only
- IS 500 hero car (production) + 10 one-off character-wrapped show vehicles
- Revealed at Marvel “Eternals” tie-in (Oct 2021)
Photos
Source: Lexus Pressroom