Holzer Art Car: BMW x Holzer, 1999

Artist collaboration · with Holzer · 1999 · Combustion

Jenny Holzer's truisms in chrome text on a V12 LMR Le Mans prototype.

American conceptual artist Jenny Holzer applied her signature Truisms in reflective chrome and phosphorescent lettering to a V12 LMR Le Mans prototype, with lines such as "THE UNATTAINABLE IS INVARIABLY ATTRACTIVE" running along its flanks. She said a racing car was the ideal medium for text that flashes past. It is the only Art Car built on a Le Mans-winning chassis lineage.

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Source: Wikipedia - BMW Art Car